(Disclaimer: Affiliate links throughout this post, but I have actually bought, used and like these products. I shouldn’t have to mention this fact, but some people get uptight that I may possibly make a buck off their clicks without telling them.)
Why did I buy the Yahoo Store Profits eBook when I’m not using Yahoo Store? 2 reasons:
- It contains a lot more information than just how to use Yahoo Stores; a lot of the information pertains to any online store. I couldn’t have known this for certain before buying it, but the description on their sales page along with their 90 day, 100% money back guarantee convinced me to give them a try.
- Chris Malta, the owner of the Drop Ship Source Directory, recommended it. I already saw how useful his drop ship directory was, so I took his word that Yahoo Store Profits was worth it. After my purchase, I did come across a questionable you-rub-my-back-i-rub-your-back agreement in that Yahoo Store Profits eBook mentions using the Drop Ship Source Directory, and the Drop Ship Source Directory website recommends Yahoo Store Profits, but in the end, I feel the products are worth the money spent despite this perception of backroom bartering.
A lot of the information contained in Yahoo Store Profits can be gleaned from various sources on the web for free. I knew about even some of the more advanced techniques mentioned in this eBook through my own independent research, but having everything in one place does save a lot of time and doubt. It saves doubt because although I knew about the techniques, I didn’t know if they were effective or not. Yahoo Store Profits casts away some of that doubt. And it would have saved me hours of research if I had bought and read it from the start.
I’ll mention a very basic technique for finding the right product to sell online (mentioned in Yahoo Store Profits, but can also be found elsewhere):
- With a product in mind, gauge the demand for the product by going to inventory.overture.com to see how many people searched for it last month.
- Gauge the supply of the product by looking at number of Google AdWords ads, Google results, Overture bid prices, etc.
- Determine the demand/supply ratio for the product. Some products have too much supply for you to easily sell well; others have no supply to be seen, but no demand either.
You want to find a product with decent demand and not too much supply. I know… very obvious, very vague and it’s easier said than done. But this is where it gets tricky because there is no right or surefire way to decide this.
Chris Malta’s Market Research Wizard tries to automate this process for you, but in the end, to my inexperienced eyes, it comes down to educated guessing, constant re-evaluation and a dash of luck. Yahoo Store Profits gives you techniques to quickly eliminate hard to sell products and contains hints and tips for advertising, but, just like in the offline world of retail, you still have to do your homework and legwork.
Once you think you’ve identified the right product(s) to sell, there’s really only one way to find out, and that’s to give it a go. With drop shipping suppliers and eBay/Zencart/Paypal, your start-up costs are minimal, so if you decide to go down this route of selling online, there really are no excuses for not trying. With its wealth of information, Yahoo Store Profits is a good place to start.



